The Bowery
The Bowery is an owner-run food business utilising sustainable, organic and free-range ingredients, culminating in super delicious and seasonal menus.
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The Bowery is an owner-run food business utilising sustainable, organic and free-range ingredients, culminating in super delicious and seasonal menus.
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The founder, Guy Bower, is the hands-on owner, manager and self-taught chef of The Bowery, a remarkable food business which has dramatically reinvented the South African catering industry.
Starting out of his kitchen at home, he now runs several kitchens supporting his four sub-brands: TuckShop, Catering and FoodClub.
As a modest start-up, this entrepreneur required a bold, clean and simple identity, one that he could run with and apply without much capital. The wordmark is friendly and clear, featuring letterforms such as the 'B' - suggesting a sense of satisfaction.
Agency The New Black
Creative Director & Brand Designer Christopher Gough Palmer
Art Director & Visual Language Designer Marina Greaves & Christopher Gough Palmer
Digital Development Christopher Gough Palmer
Photography The Bowery Team